RESUME

Founded and lead a multidisciplinary creative studio focused on branding, web design, and strategic marketing for startups, nonprofits, government organizations, and B2B clients. Built the company around the mission “Create to Connect,” emphasizing human-centered design and meaningful storytelling.
• Directed end-to-end brand development for 15+ startups and small businesses, including identity systems, messaging, and go-to-market strategies
• Managed up to 8 concurrent web design and development projects, delivering responsive, user-focused websites that reduced bounce rates by 15%
• Led integrated marketing campaigns for political figures and 15+ nonprofits, increasing visibility through digital, community, and grassroots engagement
• Established scalable brand systems and visual guidelines, contributing to 75% year-over-year client retention
• Implemented collaborative design processes that improved communication, resulting in a 96% client satisfaction rate
• Enhanced accessibility across client brands by evolving design systems to meet WCAG standards, expanding audience reach by 15%

Collaborate with diverse clients to produce high-impact visual and video content that strengthens brand messaging and audience engagement.
• Transform raw footage into compelling, narrative-driven video content for industries including construction and RV resorts
• Develop visual assets that align with brand identity and marketing goals across digital platforms
• Support content strategy through storytelling, pacing, and editing techniques that improve viewer retention and clarity

Operate an independent design practice delivering branding, web design, and creative strategy for startups and established businesses.
• Designed comprehensive brand identities (logos, typography, color systems, voice) resulting in a 30% increase in brand recognition for multiple clients
• Built and launched 22+ responsive websites optimized for SEO, usability, and performance
• Consulted with clients on brand positioning and visual strategy to ensure consistency across platforms and long-term scalability

• Designed promotional advertising campaigns for Andrews Furniture across digital and print platforms
• Created high-impact graphics for social media and website promotions to drive traffic and sales
• Developed print-ready materials including direct mailers and newspaper advertisements for in-store promotions
• Collaborated with sales and management teams to ensure brand consistency and meet tight deadlines

Led brand strategy and multi-channel marketing initiatives for a nationally recognized museum, drastically increasing audience engagement and visibility.
• Developed and executed integrated marketing campaigns across social media, email, digital ads, events, and billboards, increasing engagement by 60%+
• Incorporated A/B testing and analytics to inform creative decisions and optimize campaign performance
• Managed email marketing strategy via Constant Contact, achieving a 45% open rate (industry avg. ~20%) and 3% click-through rate
• Produced large-scale advertising billboard campaigns generating 20M+ annual impressions
• Strengthened brand consistency and storytelling across all media channels

Combined marketing strategy, retail operations, and visual design to improve profitability and customer experience.
• Designed and executed targeted marketing campaigns leveraging local media and organic outreach, contributing to a 58% increase in profits over three years
• Developed exclusive merchandise lines in collaboration with vendors, increasing retail sales volume by 60%
• Led full e-commerce overhaul, improving inventory systems and reducing inventory loss by 65%+
• Redesigned retail store layout and visual merchandising, increasing average transaction value by 58%

Produced high-quality print and marketing materials in a fast-paced production environment.
• Designed brochures, signage, and print collateral while managing production timelines and client expectations
• Delivered 85% of projects on time in a deadline-driven setting
• Maintained quality control through proofreading and print inspection, reducing errors by 15%
• Collaborated with clients and internal teams to ensure brand consistency across all deliverables